What is Groovy Shop?
The Groovy Shop was founded in 1992, built on a passion for all things beauty. Since then, our brand has grown tremendously, building a loyal group of Groovy consumers who appreciate the affordability & durability of our products.
Our staple brands include Amstar, Groovy, Joy Fashion, Curly Sue, and Ultimate Collection, covering a wide range of hair tools and accessories, grooming essentials, fashion jewelry, and more.
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