What is
Groovy Shop?
The Groovy Shop was founded in 1992, built on a passion for all things beauty. Since then, our brand has grown tremendously, building a loyal group of Groovy consumers who appreciate the affordability & durability of our products.
Our staple brands include Amstar, Groovy, Joy Fashion, Curly Sue, and Ultimate Collection, covering a wide range of hair tools and accessories, grooming essentials, fashion jewelry, and more.
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Discover Your Ideal The Groovy Shop Product Now
At The Groovy Shop, we aspire to become a household name, suitable for every beautiful woman, inside and out. Women worldwide should not have to break the bank to feel beautiful. For every need, there is a Groovy Shop product that not only endures but also enhances a woman’s natural beauty.
Every product we create is crafted with care for you and the environment, ensuring lasting quality. When you choose The Groovy Shop, you choose to champion the environment. You contribute to spreading the message of The Groovy Shop family, which is to make the world a cleaner, more beautiful place, all while staying stylish